Jim Baugh, former CEO of Wilson, has joined the Advisory Board of new high performance apparel company Athletic DNA. Jim Baugh, who was once named “The Most Powerful Person in Tennis in the Past 25 Years”, brings his extensive experience with Wilson, Prince, and the USTA to the young company.

“Having Jim on board is a huge compliment to what we’re trying to accomplish,” said Athletic DNA’s Dan Willman.  “Jim understands our vision and our approach.”

“I’m excited to be part of a company that is so committed to the sport,” Baugh said.  “These guys have some great ideas and I look forward to seeing Athletic DNA revitalize tennis,” he said.